Since its inception in 1967, Epoch Everlasting Play has excelled in the delivery of award- winning, innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers.

A subsidiary of Epoch Co., Ltd., a global toy company based in Tokyo, Epoch Everlasting Play offers a comprehensive range of proprietary and distributed brands including: Aquabeads®, Calico Critters®, Calico Critters Town®, Kidoozie™, and Game Zone.